This Number 1 BBQ Dry Rub is our go-to blend for pork shoulder, ribs, dark meats and even beef brisket. It strikes the perfect balance between sweetness, warmth and subtle spice — creating a rich caramelised crust when cooked over charcoal, gas or in an electric smoker.
The brown sugar helps build bark, the paprika delivers smokiness, and cumin adds depth without overpowering the meat. It’s simple, versatile and reliable — exactly what a house rub should be.
If you’re new to smoking or indirect cooking, read our Beginner’s Guide to BBQ & Smoking (UK) before starting.
For perfect timing when using this rub on larger cuts, use our Smoker Time Calculator.
5 mins
Enough for approx. 2–3 kg of meat