The Masterbuilt 710 WiFi Digital Electric Smoker brings 711 sq in of cooking space, app‑based control and a side wood‑chip loader to the UK market. Here’s a detailed look at its features, price and pros & cons.
The UK BBQ scene has been booming over the last few summers, and electric smokers are playing a huge part in making backyard cooking more accessible. Masterbuilt’s 710 WiFi Digital Electric Smoker is one of the brand’s latest releases. It combines traditional vertical‑cabinet design with app‑based control so you can monitor your cook from your sofa, the football pitch or even the pub. In this review we’ll examine the specification, discuss how it performs in the British climate and highlight its pros and cons. If you’re looking for an easy‑to‑use electric smoker for ribs, pulled pork or family roasts, this model is well worth a look. Where appropriate, we include our affiliate link – when you purchase through the link we may earn a small commission at no extra cost to you.
Masterbuilt 710 at a glance
| Spec/Feature | Details |
|---|---|
| Cooking capacity | 711 sq in (approx. 0.46 m²) on four chrome‑coated racks – fits up to 6 chickens, 2 turkeys, 4 pork butts or 4 racks of rib |
| Temperature range | 100–275 °F (38–135 °C) with digital control panel |
| Connectivity | Built‑in WiFi; connects to the Masterbuilt app for setting temperatures, times, monitoring meat probes and receiving alerts |
| Wood chip system | Patented side‑loading wood‑chip loader allows chips to be added without opening the door, maintaining heat and smoke |
| Construction | Fully insulated vertical cabinet with lockable door to retain heat and smoke; removable water bowl and rear grease tray for easy clean‑up |
| Meat probes | One meat probe included, with capacity for up to four probes |
| Power | 240 V UK mains supply (electric) – just plug it in and start cooking |
| UK pricing (2025) | £218–£249, depending on retailer; supply is limited so check availability |
Tip: For the latest availability and price, you can check the Masterbuilt 710 on Amazon using our affiliate link – see here.
Key features explained
Spacious cooking area and vertical design
With 711 square inches of cooking area across four chrome‑coated racks, the 710 offers room for a weekend cook‑out. The vertical form factor means it has a relatively small footprint yet can handle a whole beef brisket or several racks of ribs. According to Masterbuilt’s own specification you can load up to six whole chickens or two turkeys at once, making it ideal for family gatherings or batch cooking.
WiFi connectivity and app control
The headline upgrade on this smoker is its WiFi controller. Masterbuilt’s app lets you set target temperatures and cooking times, receive alerts and monitor the temperature of your meat probes from anywhere. For novice pitmasters this takes some of the guesswork out of smoking. While Bluetooth and WiFi control has been a feature on Masterbuilt’s Gravity Series grills, bringing it to an electric smoker at this price point is a major plus. The only draw back to this is upon opening the door you need to re-connect the app to the smoker to change any settings otherwise you can still view what is happening but that is all. It’s only a press of a button but it can prove annoying, so hopefully Masterbuilt will fix this with a firmware update in the near future.
User‑friendly digital panel
A digital control panel on the front of the cabinet allows you to set temperatures from 100 °F to 275 °F. Once pre‑heated, the insulated body and dual‑wall construction help maintain steady heat. You can also keep food warm using a low‑heat “hot hold” function – handy when the roast finishes early but the guests are late!
Patented side wood‑chip loader
Traditional cabinet smokers require you to open the door to add more fuel, losing heat and smoke. The 710 solves this with a side‑loading wood‑chip system . Pull out the loader, add a handful of chips and slide it back in – the cabinet stays sealed and your smoke levels remain consistent. This feature, borrowed from earlier Masterbuilt models, is great for adding smoke flavour when cooking longer cuts like brisket.
Removable water bowl and grease tray
A removable water bowl sits just above the heating element. Filling it helps maintain humidity for juicy meat and catches drippings for an easier clean‑up. Behind the smoker is a removable grease tray. Both components slide out for cleaning – a simple but welcome design element.
Meat probes and safety features
The standard package includes one meat probe, but the controller can handle up to four probes, so you can monitor several pieces of meat at once. A lockable door latch ensures the cabinet stays closed and the insulated body helps protect against heat loss or wind gusts.
Capacity for UK homes
Most British gardens don’t have the space for a huge horizontal smoker. The 710’s vertical design takes up roughly the footprint of a small patio table yet offers enough room to smoke dinner for a crowd. At 50 kg it’s heavy, but the sturdy legs provide stability on patios and paved surfaces. Note that it doesn’t come with wheels, so position it before firing up.
UK pricing and where to buy
The recommended retail price in the UK hovers around £218–£249 depending on retailer . Masterbuilt’s own online store often sells out quickly. Retailers such as ProSmoke BBQ and Bedfordshire BBQ Centre list the unit at £249 and £218 respectively. Stocks can be limited, so it’s worth checking multiple suppliers. You can also check Amazon’s listing via our affiliate link – click here to see current pricing and availability.
Performance and ease of use
The 710’s digital controls and WiFi connectivity make it one of the most user‑friendly smokers on the market. Season the smoker by running it at 275 °F for three hours (adding wood chips in the last 45 minutes) and you’re ready to cook . Once up to temperature, it maintains consistent heat thanks to dual‑wall insulation. Because it’s electric, there are no charcoal or gas fiddles – just set your target temperature, add wood chips and let it run.
During typical cooks (ribs, brisket, pulled pork) the smoker produces a light, clean smoke. The side wood‑chip loader makes it easy to add more chips every hour or so without opening the door. The Masterbuilt app worked reliably during our tests, allowing us to monitor the probe temperature and receive notifications when the cook was done. In cold weather, you may notice temperature fluctuations – the heating element works hard to compensate and preheating the smoker for a little longer helps mitigate this.
Pros and cons
The table below summarises the advantages and disadvantages gleaned from user feedback and reviews. Note that any product will have pros and cons – the key is deciding which factors matter most for your cooking style.
| Pros | Cons |
|---|---|
| User‑friendly controls and WiFi connectivity – the digital panel and app make temperature and time adjustments easy grillpicks.com | Temperature swings in cold weather – preheating and wind protection help mitigate fluctuations grillpicks.com Annoying connectivity issue – after opening the door the app needs to reconnect to the smoker to adjust settings |
| Large 711 sq in cooking area for a vertical smoker twoguysbbq.com | No wheels – weighing 50 kg, it’s not easily moved once installed grillpicks.com |
| Durable insulated cabinet with lockable door twoguysbbq.com | Small grease tray – requires frequent emptying during long cooks grillpicks.com |
| Patented side wood‑chip loader for continuous smoke without opening the door twoguysbbq.com | Display can be hard to read in bright sunlight grillpicks.com |
| Affordable price compared to other WiFi smokers – £218–£249 in the UK bedsbbq.co.uk prosmokebbq.co.uk |
Tips for UK BBQ enthusiasts
- Allow extra pre‑heat time in winter. On cold or windy days the heater may take longer to come up to temperature; plan for an additional 15–20 minutes and consider sheltering the smoker from wind.
- Use the water bowl for moisture. Fill the removable bowl half way with hot water when smoking lean cuts like turkey breasts. The moisture helps prevent drying out.
- Choose the right wood chips. Fruit woods (apple, cherry) deliver subtle smoke ideal for poultry, while stronger woods (hickory, oak) suit pork and beef. Avoid pellets or chunks – use chips as specified.
- Invest in a cover. Electric smokers contain sensitive circuitry; protect yours from rain with a fitted cover when not in use. Masterbuilt and third‑party covers are readily available.
- Monitor with probes. Use additional meat probes to track internal temperatures of multiple joints; the controller supports up to four probes.
How does it compare to other Masterbuilt models?
Masterbuilt offers a range of smokers, from budget electric units to high‑end gravity‑fed charcoal grills. The 710 WiFi sits above the older 30‑inch digital smoker, adding WiFi control and a slight capacity boost. Compared with the Gravity Series 560/800 charcoal grills, the 710 lacks the searing ability and higher temperature range but is easier to run since there’s no need to manage charcoal or pellets. If you value hands‑off cooking and mostly smoke meats (as opposed to grilling), the 710 is a sensible choice.
Verdict: is the Masterbuilt 710 worth it?
For UK barbecue enthusiasts seeking convenience without sacrificing flavour, the Masterbuilt 710 WiFi Digital Electric Smoker delivers a compelling package. Its 711 sq in cooking space, WiFi app control and patented side wood‑chip loader set it apart from entry‑level electric smokers. At around £218–£249, it undercuts many competitors while still offering features such as meat‑probe compatibility, a lockable insulated cabinet and removable grease management. There are some compromises – the unit is heavy and can suffer temperature swings in cold conditions – but for most home smokers these issues are manageable.
If you’re ready to level up your smoking game with smart technology, we think the 710 is a sound investment. Check current price and availability on Amazon via this affiliate link, or speak to your local BBQ specialist. With a bit of practice you’ll be turning out tender briskets and smoky ribs right in your back garden.
Don’t forget to check out our recipe page for some amazing ideas and insights about using this incredibly convenient smoker.
As an Amazon Associate, we may earn from qualifying purchases when you use our affiliate link. This helps support our BBQ testing and content creation. Prices and availability were accurate at the time of writing (30 July 2025) but may vary.
